Hello and welcome to Daily Crunch on Friday September 17th! What a week, eh. There are only a few days left until Disrupt, which means the TechCrunch Hive is buzzing. I’ll leave it, noting that Reid Hoffman is coming, which is going to be a treat. See you next week! – Alexis
The Top 3 TechCrunch
- Benefits> Ethics: Apple and Google have removed from their markets a “tactical voting app created by the organization of jailed Kremlin critic Alexei Navalny,” we reported. TechCrunch notes that “the Russian state [is] step up pressure on foreign tech giants ahead of federal elections. Too bad for defending democracy, or whatever.
- Are software valuations stabilizing? After a simply amazing run, the value of software revenue may have plateaued. A very high plateau, spirit, but always a point of rest. This is not bad news for SaaS companies, which are still valued at historically high levels.
- Apple “actively monitors” legal challenges to Texas abortion law: While some tech companies are making their dissatisfaction with Texas’ new reproductive care bill very public, Apple is taking a slightly slower and more low-key approach to the matter. But it’s always good to see an American tech company almost take a stand on a moral issue. It’s better than anything that’s actually less than that. A little.
Startups / VC
4 ways to leverage ROAS to triple lead generation
In school, it is very unethical to copy someone else’s work and pass it off as your own. In business, however, it is encouraged.
Xiaoyun TU, Global Director of Demand Generation at Brightpearl, has written a comprehensive guide that describes how a better understanding of Return on Ad Spend (ROAS) can triple your business’s lead generation.
“A ‘good’ ROAS score is different for every business and campaign,” she says.
“If your number isn’t where you want it to be, you can leverage ROAS data to create targeted campaigns and personalized experiences. “
(Extra Crunch is our membership program, which helps founders and startup teams move forward. You can register here.)
Big Tech Inc.
TechCrunch Experts: Growth Marketing
With the release of iOS 15 around the corner, we spoke to Movable Ink CEO Vivek Sharma and got his take on what marketers can do to prepare: “Marketers should plan. more DIY measures as we approach iOS 15 ”.
TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing, and more! If you are a growth marketer, skip this investigation with your customers; we would like to know why they liked working with you.